Mi.Business.Console

for Promomed

Update: 28.10.2025

Last week: 42 week 2025 (13.10.2025 - 19.10.2025)

Last full month: September 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	11 861	-3.3%	14.3%	-0.9	27 070 592	-4.1%	10.5%	-0.9	2.9%
MoM	42 067	14.7%	14.1%	0	96 428 888	13.5%	10.6%	-0.1	14.8%
YTD	384 135	19.2%	13.4%	1.4	862 262 270	30.8%	10.0%	0.7	6.9%
MAT	483 198	20.1%	13.4%	1.8	1 042 376 005	26.4%	9.9%	0.7	4.2%
BRAINMAX
WoW	3 826	18.6%	100.0%	0	8 473 336	1.1%	100.0%	0	18.6%
MoM	9 527	11.6%	100.0%	0	32 977 378	9.9%	100.0%	0	11.6%
YTD	98 819	73.5%	100.0%	0	334 355 867	67.3%	100.0%	0	73.5%
MAT	124 519	79.4%	100.0%	0	421 167 538	72.5%	100.0%	0	79.4%
GOLDLINE PLUS
WoW	13 404	1.6%	45.9%	-1.3	44 734 254	2.3%	38.6%	-0.7	4.6%
MoM	53 054	-6.8%	45.6%	-0.3	178 368 619	-5.5%	38.0%	0.3	-6.3%
YTD	629 497	-8.3%	45.8%	0.7	2 048 732 545	-4.9%	37.6%	0.6	-9.7%
MAT	772 360	-7.3%	46.0%	0.8	2 496 657 262	-4.9%	37.7%	0.3	-8.9%
MIGRENIUM
WoW	8 233	-2.7%	0.3%	0	2 957 051	-2.5%	0.5%	0	2.0%
MoM	39 361	9.4%	0.4%	0	14 402 653	12.8%	0.5%	0.1	-1.0%
YTD	345 406	-27.6%	0.4%	-0.2	122 398 723	-18.6%	0.5%	-0.2	4.5%
MAT	436 038	-25.5%	0.4%	-0.1	153 629 317	-11.8%	0.5%	-0.1	2.4%
MODELAX-N
WoW	27 643	3.0%	19.5%	0.1	16 894 004	2.3%	14.9%	-0.1	2.6%
MoM	109 512	0.1%	19.2%	0.5	64 946 198	3.2%	14.5%	0.5	-2.2%
YTD	1 159 398	-2.6%	19.9%	-2.3	635 566 252	21.5%	14.5%	0.1	8.9%
MAT	1 433 086	-0.3%	19.9%	-1.6	771 839 699	26.1%	14.3%	0.8	7.5%
REDUXIN
WoW	8 976	5.8%	30.7%	0.4	47 854 421	3.6%	41.3%	-0.2	4.6%
MoM	36 948	-7.8%	31.8%	-0.5	199 239 986	-9.3%	42.4%	-1.4	-6.3%
YTD	434 798	-12.9%	31.7%	-1.2	2 368 677 222	-10.6%	43.4%	-2	-9.7%
MAT	531 325	-11.3%	31.7%	-0.9	2 882 587 569	-8.6%	43.5%	-1.4	-8.9%
REDUXIN FORTE
WoW	3 123	5.8%	10.7%	0.1	15 338 955	7.9%	13.2%	0.5	4.6%
MoM	12 841	-0.1%	11.0%	0.7	62 193 604	2.0%	13.2%	1.1	-6.3%
YTD	140 217	1.6%	10.2%	1.1	648 812 363	9.2%	11.9%	1.7	-9.7%
MAT	169 606	1.1%	10.1%	1	776 564 174	7.9%	11.7%	1.5	-8.9%
SALVISAR
WoW	11 297	1.2%	1.5%	0	6 234 535	1.7%	1.5%	0	0.4%
MoM	50 982	19.1%	1.6%	0.2	27 597 738	18.7%	1.6%	0.2	2.5%
YTD	490 061	14.2%	1.6%	0.2	251 414 832	41.9%	1.6%	0.4	-3.0%
MAT	632 746	20.9%	1.7%	0.4	315 172 524	51.4%	1.6%	0.5	-4.4%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	384 135	19.2%	13.4%	1.4	862 262 270	30.8%	10.0%	0.7	6.9%
BRAINMAX	98 819	73.5%	100.0%	0	334 355 867	67.3%	100.0%	0	73.5%
GOLDLINE PLUS	629 497	-8.3%	45.8%	0.7	2 048 732 545	-4.9%	37.6%	0.6	-9.7%
MIGRENIUM	345 406	-27.6%	0.4%	-0.2	122 398 723	-18.6%	0.5%	-0.2	4.5%
MODELAX-N	1 159 398	-2.6%	19.9%	-2.3	635 566 252	21.5%	14.5%	0.1	8.9%
REDUXIN CAPS	434 798	-12.9%	31.7%	-1.2	2 368 677 222	-10.6%	43.4%	-2	-9.7%
REDUXIN FORTE	140 217	1.6%	10.2%	1.1	648 812 363	9.2%	11.9%	1.7	-9.7%
SALVISAR	490 061	14.2%	1.6%	0.2	251 414 832	41.9%	1.6%	0.4	-3.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	483 198	20.1%	13.4%	1.8	1 042 376 005	26.4%	9.9%	0.7	4.2%
BRAINMAX	124 519	79.4%	100.0%	0	421 167 538	72.5%	100.0%	0	79.4%
GOLDLINE PLUS	772 360	-7.3%	46.0%	0.8	2 496 657 262	-4.9%	37.7%	0.3	-8.9%
MIGRENIUM	436 038	-25.5%	0.4%	-0.1	153 629 317	-11.8%	0.5%	-0.1	2.4%
MODELAX-N	1 433 086	-0.3%	19.9%	-1.6	771 839 699	26.1%	14.3%	0.8	7.5%
REDUXIN CAPS	531 325	-11.3%	31.7%	-0.9	2 882 587 569	-8.6%	43.5%	-1.4	-8.9%
REDUXIN FORTE	169 606	1.1%	10.1%	1	776 564 174	7.9%	11.7%	1.5	-8.9%
SALVISAR	632 746	20.9%	1.7%	0.4	315 172 524	51.4%	1.6%	0.5	-4.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	11 861	-3.3%	14.3%	-0.9	27 070 592	-4.1%	10.5%	-0.9	2.9%
BRAINMAX	3 826	18.6%	100.0%	0	8 473 336	1.1%	100.0%	0	18.6%
GOLDLINE PLUS	13 404	1.6%	45.9%	-1.3	44 734 254	2.3%	38.6%	-0.7	4.6%
MIGRENIUM	8 233	-2.7%	0.3%	0	2 957 051	-2.5%	0.5%	0	2.0%
MODELAX-N	27 643	3.0%	19.5%	0.1	16 894 004	2.3%	14.9%	-0.1	2.6%
REDUXIN CAPS	8 976	5.8%	30.7%	0.4	47 854 421	3.6%	41.3%	-0.2	4.6%
REDUXIN FORTE	3 123	5.8%	10.7%	0.1	15 338 955	7.9%	13.2%	0.5	4.6%
SALVISAR	11 297	1.2%	1.5%	0	6 234 535	1.7%	1.5%	0	0.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	42 067	14.7%	14.1%	0	96 428 888	13.5%	10.6%	-0.1	14.8%
BRAINMAX	9 527	11.6%	100.0%	0	32 977 378	9.9%	100.0%	0	11.6%
GOLDLINE PLUS	53 054	-6.8%	45.6%	-0.3	178 368 619	-5.5%	38.0%	0.3	-6.3%
MIGRENIUM	39 361	9.4%	0.4%	0	14 402 653	12.8%	0.5%	0.1	-1.0%
MODELAX-N	109 512	0.1%	19.2%	0.5	64 946 198	3.2%	14.5%	0.5	-2.2%
REDUXIN CAPS	36 948	-7.8%	31.8%	-0.5	199 239 986	-9.3%	42.4%	-1.4	-6.3%
REDUXIN FORTE	12 841	-0.1%	11.0%	0.7	62 193 604	2.0%	13.2%	1.1	-6.3%
SALVISAR	50 982	19.1%	1.6%	0.2	27 597 738	18.7%	1.6%	0.2	2.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

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SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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