for Promomed

Update: 28.10.2025

Last week: 42 week 2025 (13.10.2025 - 19.10.2025)

Last full month: September 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 11 861 -3.3% 14.3% -0.9 27 070 592 -4.1% 10.5% -0.9 2.9%
MoM 42 067 14.7% 14.1% 0 96 428 888 13.5% 10.6% -0.1 14.8%
YTD 384 135 19.2% 13.4% 1.4 862 262 270 30.8% 10.0% 0.7 6.9%
MAT 483 198 20.1% 13.4% 1.8 1 042 376 005 26.4% 9.9% 0.7 4.2%
BRAINMAX
WoW 3 826 18.6% 100.0% 0 8 473 336 1.1% 100.0% 0 18.6%
MoM 9 527 11.6% 100.0% 0 32 977 378 9.9% 100.0% 0 11.6%
YTD 98 819 73.5% 100.0% 0 334 355 867 67.3% 100.0% 0 73.5%
MAT 124 519 79.4% 100.0% 0 421 167 538 72.5% 100.0% 0 79.4%
GOLDLINE PLUS
WoW 13 404 1.6% 45.9% -1.3 44 734 254 2.3% 38.6% -0.7 4.6%
MoM 53 054 -6.8% 45.6% -0.3 178 368 619 -5.5% 38.0% 0.3 -6.3%
YTD 629 497 -8.3% 45.8% 0.7 2 048 732 545 -4.9% 37.6% 0.6 -9.7%
MAT 772 360 -7.3% 46.0% 0.8 2 496 657 262 -4.9% 37.7% 0.3 -8.9%
MIGRENIUM
WoW 8 233 -2.7% 0.3% 0 2 957 051 -2.5% 0.5% 0 2.0%
MoM 39 361 9.4% 0.4% 0 14 402 653 12.8% 0.5% 0.1 -1.0%
YTD 345 406 -27.6% 0.4% -0.2 122 398 723 -18.6% 0.5% -0.2 4.5%
MAT 436 038 -25.5% 0.4% -0.1 153 629 317 -11.8% 0.5% -0.1 2.4%
MODELAX-N
WoW 27 643 3.0% 19.5% 0.1 16 894 004 2.3% 14.9% -0.1 2.6%
MoM 109 512 0.1% 19.2% 0.5 64 946 198 3.2% 14.5% 0.5 -2.2%
YTD 1 159 398 -2.6% 19.9% -2.3 635 566 252 21.5% 14.5% 0.1 8.9%
MAT 1 433 086 -0.3% 19.9% -1.6 771 839 699 26.1% 14.3% 0.8 7.5%
REDUXIN
WoW 8 976 5.8% 30.7% 0.4 47 854 421 3.6% 41.3% -0.2 4.6%
MoM 36 948 -7.8% 31.8% -0.5 199 239 986 -9.3% 42.4% -1.4 -6.3%
YTD 434 798 -12.9% 31.7% -1.2 2 368 677 222 -10.6% 43.4% -2 -9.7%
MAT 531 325 -11.3% 31.7% -0.9 2 882 587 569 -8.6% 43.5% -1.4 -8.9%
REDUXIN FORTE
WoW 3 123 5.8% 10.7% 0.1 15 338 955 7.9% 13.2% 0.5 4.6%
MoM 12 841 -0.1% 11.0% 0.7 62 193 604 2.0% 13.2% 1.1 -6.3%
YTD 140 217 1.6% 10.2% 1.1 648 812 363 9.2% 11.9% 1.7 -9.7%
MAT 169 606 1.1% 10.1% 1 776 564 174 7.9% 11.7% 1.5 -8.9%
SALVISAR
WoW 11 297 1.2% 1.5% 0 6 234 535 1.7% 1.5% 0 0.4%
MoM 50 982 19.1% 1.6% 0.2 27 597 738 18.7% 1.6% 0.2 2.5%
YTD 490 061 14.2% 1.6% 0.2 251 414 832 41.9% 1.6% 0.4 -3.0%
MAT 632 746 20.9% 1.7% 0.4 315 172 524 51.4% 1.6% 0.5 -4.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 384 135 19.2% 13.4% 1.4 862 262 270 30.8% 10.0% 0.7 6.9%
BRAINMAX 98 819 73.5% 100.0% 0 334 355 867 67.3% 100.0% 0 73.5%
GOLDLINE PLUS 629 497 -8.3% 45.8% 0.7 2 048 732 545 -4.9% 37.6% 0.6 -9.7%
MIGRENIUM 345 406 -27.6% 0.4% -0.2 122 398 723 -18.6% 0.5% -0.2 4.5%
MODELAX-N 1 159 398 -2.6% 19.9% -2.3 635 566 252 21.5% 14.5% 0.1 8.9%
REDUXIN CAPS 434 798 -12.9% 31.7% -1.2 2 368 677 222 -10.6% 43.4% -2 -9.7%
REDUXIN FORTE 140 217 1.6% 10.2% 1.1 648 812 363 9.2% 11.9% 1.7 -9.7%
SALVISAR 490 061 14.2% 1.6% 0.2 251 414 832 41.9% 1.6% 0.4 -3.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 483 198 20.1% 13.4% 1.8 1 042 376 005 26.4% 9.9% 0.7 4.2%
BRAINMAX 124 519 79.4% 100.0% 0 421 167 538 72.5% 100.0% 0 79.4%
GOLDLINE PLUS 772 360 -7.3% 46.0% 0.8 2 496 657 262 -4.9% 37.7% 0.3 -8.9%
MIGRENIUM 436 038 -25.5% 0.4% -0.1 153 629 317 -11.8% 0.5% -0.1 2.4%
MODELAX-N 1 433 086 -0.3% 19.9% -1.6 771 839 699 26.1% 14.3% 0.8 7.5%
REDUXIN CAPS 531 325 -11.3% 31.7% -0.9 2 882 587 569 -8.6% 43.5% -1.4 -8.9%
REDUXIN FORTE 169 606 1.1% 10.1% 1 776 564 174 7.9% 11.7% 1.5 -8.9%
SALVISAR 632 746 20.9% 1.7% 0.4 315 172 524 51.4% 1.6% 0.5 -4.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 11 861 -3.3% 14.3% -0.9 27 070 592 -4.1% 10.5% -0.9 2.9%
BRAINMAX 3 826 18.6% 100.0% 0 8 473 336 1.1% 100.0% 0 18.6%
GOLDLINE PLUS 13 404 1.6% 45.9% -1.3 44 734 254 2.3% 38.6% -0.7 4.6%
MIGRENIUM 8 233 -2.7% 0.3% 0 2 957 051 -2.5% 0.5% 0 2.0%
MODELAX-N 27 643 3.0% 19.5% 0.1 16 894 004 2.3% 14.9% -0.1 2.6%
REDUXIN CAPS 8 976 5.8% 30.7% 0.4 47 854 421 3.6% 41.3% -0.2 4.6%
REDUXIN FORTE 3 123 5.8% 10.7% 0.1 15 338 955 7.9% 13.2% 0.5 4.6%
SALVISAR 11 297 1.2% 1.5% 0 6 234 535 1.7% 1.5% 0 0.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 42 067 14.7% 14.1% 0 96 428 888 13.5% 10.6% -0.1 14.8%
BRAINMAX 9 527 11.6% 100.0% 0 32 977 378 9.9% 100.0% 0 11.6%
GOLDLINE PLUS 53 054 -6.8% 45.6% -0.3 178 368 619 -5.5% 38.0% 0.3 -6.3%
MIGRENIUM 39 361 9.4% 0.4% 0 14 402 653 12.8% 0.5% 0.1 -1.0%
MODELAX-N 109 512 0.1% 19.2% 0.5 64 946 198 3.2% 14.5% 0.5 -2.2%
REDUXIN CAPS 36 948 -7.8% 31.8% -0.5 199 239 986 -9.3% 42.4% -1.4 -6.3%
REDUXIN FORTE 12 841 -0.1% 11.0% 0.7 62 193 604 2.0% 13.2% 1.1 -6.3%
SALVISAR 50 982 19.1% 1.6% 0.2 27 597 738 18.7% 1.6% 0.2 2.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs